~ www. zappos. com Edun ~
zappos. ~ com. ~ EDUN is a socially conscious clothing company created by Ali Hewson and Bono with New York clothing designer Rogan Gregory. ~ Two years in the planning before its launch in spring 2005, the company aims to bring the issue of sustainable employment to the world of catwalks and high fashion. ~ This is conscious consumerism, with a radical and crucially stylish twist. ~ EDUN grew out of a desire to shift the focus away from aid in the developing world, particularly Africa, to trade. ~ It is an attempt to help deliver the fishing rod rather than the fish. ~ For instance, Africa has lost six percent of the world trade since the Seventies, Ali points out. ~ If they could regain one per cent of that, Africa would earn $70 billion a year. ~ They currently receive only $22 billion a year in aid. ~ EDUN is utilizing locally run factories in Africa, South America, and India. ~ These facilities have all been personally inspected and approved by the EDUN team, ensuring that they operate on sound business and ethical bases. ~ EDUN is a for-profit initiative with an attempt to create a business model others will want to replicate, which will encourage reinvestment in the work force of the developing world. ~ www. ~ zappos. ~ com; zappos. ~ com; zappos; gift; apparel; edun; edun;