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fabrics. ~ Diesel: Diesel Sunglasses: Diesel: Diesel Shoes: Diesel Men's Shoes: Diesel: Diesel Shoes: Diesel Women's Shoes: Diesel: Diesel Shoes: Diesel: Diesel Clothing: Diesel Underwear: Diesel: Diesel Clothing: Diesel Swimwear: Diesel: Diesel Clothing: Diesel Women's Clothing: Diesel: Diesel Clothing: Diesel Men's Clothing: Diesel: Diesel Clothing: Diesel: Diesel Kids': Diesel Kids' Clothing: Diesel: Diesel Kids': Diesel Kids' Shoes: Diesel: Diesel Kids': Diesel is an innovative international design company, producing a wide-ranging collection of jeans, clothing, intimates, and accessories. ~ Diesel is a leader in pioneering new styles, fabrics, manufacturing methods and quality control to guarantee an outstanding product. ~ The company is present in over 80 countries. ~ Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. ~ While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market. ~ Continually attracting new fans from all around the world, the label s cult international following spans ever farther from the tranquil rolling hills of Molvena in northern Italy, home of the company's world headquarters. ~ Despite Diesel s extraordinary growth, its philosophy is the same as when it was created in 1978: it is still a brand that stands for passion, individuality and self-expression. ~ Today, Diesel continues to blaze its own trail. ~ Renzo Rosso created the Diesel brand in 1978, choosing the name because it is easy to understand, pronounced the same way around the world, and has a rugged feel about it; at that time, Diesel was also considered an alternative energy so it was representative of an alternative taste in casual wear. ~ In 1985 Diesel launched its first For Successful Living advertising campaign in 1991, instantly establishing a reputation for innovative marketing. ~ Diesel s first flagship stores, in New York, Rome and London, opened in 1996. ~ Diesel clothing design do not follow established trends. ~ Thay is largely unaffected by fashion fads; it is innovative and at times a bit radical, but it always shows careful attention to detail and focus on the selection of quality materials and production techniques. ~ Diesel shoes, Diesel clothing, Diesel sunglasses and Diesel watch collections effectively precede trends and do not respond to them, with a constant emphasis on quality. ~ The independent working methods within the company translate to a lifestyle attitude - the Diesel way. ~ manufacturing methods quality control to guarantee; fabrics; intimates;accessories. ~ leader pioneering new styles; clothing; producing wide-ranging collection of jeans; diesel sunglasses shoes mens womens clothing underwear swimwear kidsan innovative international design company; diesel;